Growth Marketing for Shopify
Used by 1,200+ Shopify Brands
See results →
Revenue growth opportunities
Big market changes are creating big opportunities for new revenue growth.
Growth Marketing
What used to be ad-hoc growth ‘hacking’ has become a science of using data and advanced AI algorithms to drive revenue generating engagements with online customers.
Amazon is setting a high bar
Almost every content block on Amazon is a growth marketing ‘hack’ – dynamic content driven by AI algorithms to engage and unlock the revenue potential of different visitors with different needs.
Growth marketing pays
+35%
sales influenced*
+11%
net sales growth*
+54%
repeat buyers*
* Analyst estimates of results on Amazon.com
‘Small’ problem
Shopify merchants can’t match Amazon
Growth Marketing is resource, technology, and knowledge intensive making it out of reach for most online brands.
This is where Obviyo comes in
Now, every Shopify merchant can effortlessly use growth marketing capabilities:
 |
AMAZON’S ALGORITHMS Best in class – use of the same machine learning algorithms that are driving growth marketing on Amazon. |
|
GROWTH BOTS Productized growth scenarios – micro-apps that blend branded and dynamic content to simplify and automate growth marketing process. |
|
GALLERY AND PLAYBOOKS Learn and get inspired – Growth Bot descriptions explain the business case and strategy while playbooks help you pick collections of bots to accomplish a specific business objective. |
Not all AI algorithms are created equal
Amazon pioneered personalized product recommendations and discovered that visitor real-time behavior and context is a much better predictor of product needs and preferences than historical data alone.
Conventional recommenders
Train algorithm once – use many times.
Amazon’s algorithms
Adapting to visitor behavior in real time.
Powered by Amazon’s AI
Integrating ‘Amazon Personalize’ – Amazon’s own personalization engine – means Obviyo can continuously adapt to visitors in real time.
“Obviyo allows brands of any size to benefit from personalization based on the same technology that is powering product recommendations on Amazon.com.”
ZOE HILLENMEYER
Head of Business Development for AI, Amazon – AWS
Growth Bots for ease of use
On the outside, a Growth Bot looks like any other content on your web page. On the inside, it’s a ready-to-go intelligent micro-app that can be activated with a few mouse clicks.
Gallery and playbooks to inspire and guide
The app is designed to look like an ecommerce site – we call it a gallery – where Growth Bots are treated as products and playbooks as collections, so you can easily discover and use what you need.
VISITORS
Engage with a broad range of potential buyers.
Ecommerce sites are designed to serve likely buyers – extend your brand appeal by turning passive browsers into new buyers with hyper-personalized product recommendations.
 |
Engage New VisitorsThe first impression of your site is super critical – add intelligent product recommendations based on anonymous visitor attributes. |
 |
Stage Multi-Visit Buying ExperiencesBuying journeys are increasingly fragmented – stage seamless buying experiences with product recommendations related to prior site visits. |
 |
Delight Returning CustomersCustomers expect personalized experiences – present products that align with customer affinities and prior purchase history to increase lifetime value while driving sales of additional products. |
PRODUCTS
Effortlessly merchandize your products.
Every product has its own market – Obviyo gives you all the tools you need to present the right products to the right buyers at the right time.
 |
Merchandize CollectionsStop relying on your site’s navigation and search features – accelerate product discovery with dynamically generated product collections. |
 |
Dynamically Group ProductsShow your visitors what you’re all about – automatically present them with the most relevant products to drive their first (or next) purchase. |
 |
Curate CollectionsYou are most intimate with your brand and market – freely curate branded content and products to differentiate your offering. |
EXPERIENCE
Maximize revenue potential of every customer interaction.
With the rise in mobile shoppers, time on site is decreasing – make short buying sessions count with visitor action driven recommendations.
 |
Adapt To Visitor BehaviorEvery web visitor action is a buying signal – leverage hyper-personalized product recommendations that adapt to visitor actions and context. |
 |
Accelerate Customer LifecycleSome visitors are just discovering your brand while others are exploring or ready to buy – personalize products and collections to fit buyer lifecycle stage. |
 |
Promote Right ProductsDemand for different products changes over time – promote the right products at the right time. |
CONTENT
Stage memorable buying experiences.
Technical complexities of Shopify Stores limit your ability to fully market your products – use Obviyo’s hyper-blocks to enrich branded experience at every location of your site.
 |
Differentiate Your BrandMarketing content and standard ecommerce store framework do not mix well – use Growth Bots to blend your branded content with dynamic products without any coding. |
 |
Personalize For Multiple Buyer PersonasOnline shoppers are visual – inspire your key shoppers with a combination of lifestyle images and curated products. |
REVENUE
Increase average order and customer lifetime value.
No store can live on one-time and one product purchases alone – give customers a helpful nudge along the way.
 |
Upsell And Cross-SellMaking personalized recommendations during checkout is often all it takes to sell an extra item or two – automate this functionality and watch average order value rise. |
 |
Preempt Cart AbandonmentOn average 70% of all shoppers abandon their shopping cart – let Obviyo trigger a gentle reminder (or coupon) when it detects an intent to leave your site. It’s the easiest way to stop losing winnable sales. |
 |
Personalized Email PromotionsMake sure your customers never go too long without purchasing – leave a lasting impression with hyper-personalized emails that suggest products based on prior site visit. |
GOALS
Increase profitability. Manage inventory.
Minimize price discounting – apply business goals to product recommendations to drive sales of higher margin or high inventory items.
 |
Increase ProfitabilityCustomer and business objectives may not be fully aligned – apply profitability goals to personalized recommendations. |
 |
Manage InventoryStale product inventory is very costly – intelligently promote items with high inventory levels. |
- Visitors
-
VISITORS
Engage with a broad range of potential buyers.
Ecommerce sites are designed to serve likely buyers – extend your brand appeal by turning passive browsers into new buyers with hyper-personalized product recommendations.
Engage New Visitors
The first impression of your site is super critical – add intelligent product recommendations based on anonymous visitor attributes.
Stage Multi-Visit Buying Experiences
Buying journeys are increasingly fragmented – stage seamless buying experiences with product recommendations related to prior site visits.
Delight Returning Customers
Customers expect personalized experiences – present products that align with customer affinities and prior purchase history to increase lifetime value while driving sales of additional products.
- Products
-
PRODUCTS
Effortlessly merchandize your products.
Every product has its own market – Obviyo gives you all the tools you need to present the right products to the right buyers at the right time.
Merchandize Collections
Stop relying on your site’s navigation and search features – accelerate product discovery with dynamically generated product collections.
Dynamically Group Products
Show your visitors what you’re all about – automatically present them with the most relevant products to drive their first (or next) purchase.
Curate Collections
You are most intimate with your brand and market – freely curate branded content and products to differentiate your offering.
- Experience
-
EXPERIENCE
Maximize revenue potential of every customer interaction.
With the rise in mobile shoppers, time on site is decreasing – make short buying sessions count with visitor action driven recommendations.
Adapt To Visitor Behavior
Every web visitor action is a buying signal – leverage hyper-personalized product recommendations that adapt to visitor actions and context.
Accelerate Customer Lifecycle
Some visitors are just discovering your brand while others are exploring or ready to buy – personalize products and collections to fit buyer lifecycle stage.
Promote Right Products
Demand for different products changes over time – promote the right products at the right time.
- Content
-
CONTENT
Stage memorable buying experiences.
Technical complexities of Shopify Stores limit your ability to fully market your products – use Obviyo’s hyper-blocks to enrich branded experience at every location of your site.
Differentiate Your Brand
Marketing content and standard ecommerce store framework do not mix well – use Growth Bots to blend your branded content with dynamic products without any coding.
Personalize For Multiple Buyer Personas
Online shoppers are visual – inspire your key shoppers with a combination of lifestyle images and curated products.
- Revenue
-
REVENUE
Increase average order and customer lifetime value.
No store can live on one-time and one product purchases alone – give customers a helpful nudge along the way.
Upsell And Cross-Sell
Making personalized recommendations during checkout is often all it takes to sell an extra item or two – automate this functionality and watch average order value rise.
Preempt Cart Abandonment
On average 70% of all shoppers abandon their shopping cart – let Obviyo trigger a gentle reminder (or coupon) when it detects an intent to leave your site. It’s the easiest way to stop losing winnable sales.
Personalized Email Promotions
Make sure your customers never go too long without purchasing – leave a lasting impression with hyper-personalized emails that suggest products based on prior site visit.
- Goals
-
GOALS
Increase profitability. Manage inventory.
Minimize price discounting – apply business goals to product recommendations to drive sales of higher margin or high inventory items.
Increase Profitability
Customer and business objectives may not be fully aligned – apply profitability goals to personalized recommendations.
Manage Inventory
Stale product inventory is very costly – intelligently promote items with high inventory levels.
Growth Marketing works.
See how brands are growing revenue faster with Obviyo.
Get Coaching + Support from Ecommerce Experts
 |
SupportAll customers get support from a human. You’ll never be left to figure it out on your own with just Help Docs (although, we do like to think ours are helpful). |
 |
Free Onboarding SessionHave over 50 products and more than $1M in revenue? One of our experts will personally help you get Obviyo up and running on your store. By the end, you’ll even have 4-6 recommendations live. |
 |
1:1 CoachingYou’ll have access to in-house personalization coaches who can share best practices and how to apply them to your store. It’ll be like having your own ecommerce shopper experience team. |