ANALYZE
WHY ANALYZE?
Today’s ultra-competitive eCommerce world requires web analytics, personalization, optimization and eCommerce apps – generating mountains of fragmented data.
That’s why we built Obviyo Analyze.
Effortlessly centralize customer experiences across the entire buying lifecycle, from first touch to repeat purchases and beyond.
UNIFY AND ACT ON YOUR ECOMMERCE DATA.
Have strategic customer-centric intelligence drive your merchandising, marketing, and operational decisions.
Web
Tracking predominantly anonymous visitor meta data and behavior during buying journeys.
Detecting relevant actions and context – buying signals – to communicate back to experimentation, optimization, and personalization systems.
eCommerce
Importing known customer data, product and historic order and transaction meta data.
Real-time data synchronization to ensure that the right price, inventory, or product image or description is used.
Apps
Unifying application data – actions – with eCommerce and web data – customer reactions.
Forming real-time data schemas to be used with machine learning algorithms.
Data Visualization
Providing pre-cooked, actionable insights into your customers’ buying experience.
Shaping diverse data revealing persuadable audiences and new markets.
“Partnering with Obviyo enabled Kiehl’s to combine visitor segmentation and onsite behavior to experiment with a broad spectrum of customer consideration paths. The end result was a better understanding of the decision-making process and a significant improvement in desired outcomes.”
SEAN REYNOLDS
AVP, ECOMMERCE & DIGITAL MARKETING, KIEHL’S
WHY OBVIYO?
Single Data Platform
We unify commonly fragmented data – web analytics, customers, products, transactions, personalization, testing, optimization – into a premium, natively integrated data platform delivered as high-performance cloud SaaS.
Real-time Performance
Hyper-personalization and adaptive experience optimization require use of live visitor actions and context. Seamlessly deliver recommendations or optimized content at the exact moment of buyer engagement.
Simple Implementation
Nearly all client onboarding is fully-automated without need for custom tagging or configuration work.
Reveal New Revenue Growth Opportunities
Experience Analytics provides data views so you can detect ‘blind-spots’ in your customer experience and prioritize continuous improvement optimization campaigns.
Create Data Driven Optimization Hypotheses
With measurable impacts of every visitor action, you’ll know which parts of your site create buying friction.
Compare Performance to Industry Norms
Standardized site metrics across customers enable calculation of an anonymized ‘Checkout Score’ – a credit score like number that shows you how competitive your checkout experience is.
Simple Setup
All you have to do is to activate our native integration applet or place a small tag into <head> tag of your site theme.
Fully-Managed Service
Our elite team will quickly onboard and train your team or, if you have limited internal resources, continue to provide ‘concierge style’ professional services on demand.
Measurable Results
We will continually deliver directly measurable results quantifying the monetary value of our adaptive optimization capabilities.
FAQ
Is my data safe and secure?
Yes.
Obviyo complies with high data privacy and security requirements.
To learn more about our data privacy and security please check our Privacy Policy.
Note: We do not share data with 3rd parties.
Will you slow our page load time?
Relative to your existing page load time, the impact is minimal.
Note: When evaluating our tag load times Merchants should have in mind that our tag is an asynchronous tag. Our tag loads in parallel with other page content. So, if our tag loads in 200ms that does not mean the net impact on the page load time is 200ms. Instead, it is a fraction of that – since during the 200ms time interval a browser also loaded 4-5 other content items in parallel.
Is it easy to add Analyze to my store?
Yes. Just activate the native integration applet for supported eCommerce platforms or a generic script tag to your theme for others.
Feel free to ask for our help. We’ll gladly assist you.
Can we customize setup for our store?
Yes. The platform is highly customizable enabling you to provision your own custom events, goals, or segments.