Announcing the Risk-Free Way to Grow Mobile Holiday Revenue
Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales.
However, during peak eCommerce holiday shopping times–we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through Christmas to the New Year–merchants traditionally baulk at the idea.
The Risk-Free Way To Grow Mobile Holiday Revenue is designed for eCommerce teams who want to maximize revenue during their busiest trading periods. Even if you haven’t seen success here in the past, this guide will walk you through how to apply proven best-practices to your conversion rate program. You’ll learn how to optimize your site to capture more holiday sales–especially from mobile devices.
You can get the eBook here (it’s 100% free), but here’s a quick overview of what you’ll be getting.
Helping You Maximize Holiday Revenues
Chapter 1: Why Holiday Optimization Is Important–With insufficient tools and little external pressure, it has been too easy for merchants or service providers to accept the status quo and buckle in for a holiday trading period. Using the same optimization strategies deployed during the rest of the year just won’t cut it.
Chapter 2: Rethinking Your Holiday Optimization Strategy–What was once thought of as the riskiest time of the year to experiment is now the most lucrative. See the real merchant-data from our 2018 holiday study.
Chapter 3: Putting Optimization to Work This Holiday Season–Deploy specialized experiments at the time of year when they’ll have the maximum impact on your bottom line.
At HiConversion, we love to take commonly held optimization beliefs and help merchants challenge them with their own customer data–we’re often proven right (yay!), and even when we’re not we ALWAYS discover something new and insightful.