Announcing Recommend: HiConversion Brings Amazon Personalize to Shopify Product Discovery has never been more critical to eCommerce growth. Connecting shoppers to relevant products is the difference between success and failure for Shopify merchants, and the key to connection is real-time, session-aware personalized product recommendations. Successful product discovery relies on showing visitors the right products, at…
Top 5 Product Recommendation Tips for Shopify Brands in 2021 [eCommerce Fastlane Podcast #133] Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit). Firstly, why there are low conversion…
3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience Technology is advancing at lightning speed with machine learning and artificial intelligence taking over. What we thought could be done by mortal beings is now done in an even better way by these technologies. The essence of AI has spread in every…
Why Today’s Top Brands Focus Their Return Policy on Driving Exchanges If you look at the return policies of the top eCommerce brands, there’s something you’ll find in common: they don’t treat all returns the same way. More specifically, they focus on driving exchanges over refunds. In this post, we’re going to explain why. Before…
Customer Obsessed? 3 Signs Your eCommerce Team is Falling Short Do you know that it takes just about 50 milliseconds for customers to form an opinion about your website? This determines whether they liked your site or not, whether they’ll stay or leave, or if they’ll make a purchase. It is in these moments that…
Intro to Writing a Compelling Product Story [Rishi Rawat’s Top Tips for eCommerce Marketers] We’re living in a world of over abundance. Online shoppers are literally drowning in options. When they enter your website, they already have 5 other tabs open (5 other tabs with competing brands). In 2020, 130 million eCommerce site…
You’re Holding Your Shopify Store Back If You’re Not Automating These 5 Processes Did you know that the eCommerce industry was worth $3.535 billion at the end of 2019? That’s after year-on-year growth that witnessed revenue rise from $1.336 billion as recently as 2014. There’s no sign of growth slowing in online marketing in the…
How to Drive Conversions Using Creative Copywriting (With Examples From Real Brands) Copy is all about connection earning the attention of your customers. Copy is every advertisement you’ve ever seen for your favorite skincare brand, the story you’re told when you click onto that same brand’s website, and the call-to-action that leads you to purchase…
Beginners Guide to Pricing Optimization for eCommerce How do brands determine what their products should cost? It can be a tricky balance of supply chain, revenue goals, competition, and numerous other factors that directly affect business performance, but the most important part is understanding what your customers want to pay. We created this guide to…
Best Ways to Pay | 5 Flexible Payment Options for High Conversion Rate 2020 is the year of flexible payments – more people are buying online than ever and brands need to adjust accordingly to fully capture the influx of new opportunities. Payment methods, much like the rest of checkout UX, were once an afterthought…