HiConversion Joins Shopify Plus Certified App Program More than 7,000 brands can now integrate HiConversion’s eCommerce optimization software straight from the Shopify Plus App Directory — helping teams diagnose blind spots in their conversion funnel, drive more sales with optimization programs, and embrace a culture of experimentation. So, we’re humbled to announce HiConversion is now…
Offline2On: The Global eCommerce Initiative to Save Small Businesses With economic uncertainties growing during a period of quarantine and social distancing, the eCommerce world is teaming up to lend a helping hand to struggling small business owners. HiConversion’s team has joined over 1000 other eCommerce practitioners in the fight to keep struggling retail merchants from…
Why This COVID-19 eCommerce Website Data Surprised Our Analysts Last Monday I was on our daily team standup (via Zoom, natch). This is work life now! Ben, our VP of Marketing, asked if we are seeing any changes to our client’s website conversions during this pandemic. While I had started to notice some unusual signals…
eCommerce Through the Social Impact Lens eCommerce is dominating contemporary business activities. The concept is ubiquitously expanding and does not promise to stop anytime soon–if ever. From the most influential global eCommerce companies to new startups found in developing countries, every company’s goal is to avoid death by constantly innovating. The process of innovating does not only keep…
COVID-19 and eCommerce: Adapting to the Big Change in Our World Firstly, we hope you and your family are keeping safe during this time – the sense of uncertainty is stressful but keeping yourself busy and positive does help. That said, with all that’s going on right now, it’s tough to know how to move…
Mobile Wallets Are Shaping Personal Finance for a New Generation of Consumer As we charge headfirst into a tech-focused future, more aspects of people’s lives are being held in the cloud and on their smartphones. Consumers are engaging in a digital-only economy with eCommerce, online grocery shopping, and even banking with institutions that exist only…
HiConversion, Hi Social Impact I joined HiConversion’s Product and Marketing Team as an Intern earlier this month. The opportunity arose after meeting the CEO, Zee Aganovic, at an event we both attended a few months ago. When the team offered me the role, I excitedly thought, for the next three months, I will be supporting the team’s sales and marketing efforts.…
3 Best Ways to Improve Customer Experience According to Gartner, customer experience (CX) is the new marketing battlefront–it has surpassed product and pricing as the key differentiator among competing businesses. This means eCommerce merchants can no longer ignore CX as a critical component to their growth strategy, especially for mobile, which is expected to account…
Cart Abandonment Rate Analytics – The Full Guide Digital commerce has had a longstanding elephant in the room that’s finally being addressed–cart abandonment rate analytics. It happens to be the best way to determine the potential (in terms of revenue) a site has lost, and up until now, it hasn’t always been clear how to…
Top Cart Abandonment Myths Debunked Cart abandonment is a big deal in eCommerce. Some merchants invest considerable resources into reducing cart abandonment, while others simply accept it as a part of the game. Let’s take a look at some top cart abandonment myths and separate fact from fiction. But first, what exactly is cart abandonment?…