VP Marketing

Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview]

Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview] So you may have heard about the Mobile Optimization Initiative, but what exactly is it? The Mobile Optimization Initiative is a community of merchants, system integrators (SIs) and technology companies established with the goal to innovate better mobile buying experiences through collaborative…

5 Most Important Challenges Facing eCommerce

5 Most Important Challenges Facing eCommerce Whether you’re just launching your eCommerce experience or have been in the game for a while, you probably already know how important optimization is. But is the current state of eCommerce optimization future-proof? Are A/B tests the best we can do in terms of experimentation? Will any of the…

UGG proves value of eCommerce optimization

Brand Image & Multivariate Optimization with UGG Australia [Case Study]

Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting and selling sandals at local fairs along the West Coast. Since then, Deckers has grown into a multi-national company with six lifestyle brands: UGG Australia, Teva, Sanuka, Mozo, Ahnu, and Tsubo.  Deckers considers both brand development…

5 Key Takeaways From Meet Magento UK 2019

5 Key Takeaways From #MM19UK Magento held a fantastic event in the UK yesterday (Meet Magento UK 2019) that served to bring the eCommerce community together and explore the latest technologies, trends, and strategies. A focal point of #MMUK19 was the breakout session on closing the Mobile Revenue Gap. The panel, lead by PayPal eCommerce…

collaborative-optimization-ecommerce

Collaborative Optimization For eCommerce

Collaborative Optimization For eCommerce We already know increasing mobile conversions is a huge opportunity, but just how big is it? Let’s look at the data. ComScore tells us that while 69% of time on an average site comes from mobile, only 25% generates mobile revenue. What if there was a way to close the gap?…