Photo of old fashioned cash register machine

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future]

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an online business easier than ever. Larger brands turn to Shopify Plus to help them adapt to changes in retail and reach more customers. But what role does checkout play for the future of these platforms?  Shopify’s smart…

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions)

Your Shopify Sales Experience Might Be Too Pushy (And Why I Believe Empathy Influences Conversions) Shopify stores are becoming an increasingly popular way for brands to sell online. In this article I examine how bad sales habits from brick and mortar retail are negatively impacting Shopify sales, and share my recommendations for increasing your conversions…

HiConversion joins Shopify Plus Certified App Program

HiConversion Joins Shopify Plus Certified App Program

HiConversion Joins Shopify Plus Certified App Program More than 7,000 brands can now integrate HiConversion’s eCommerce optimization software straight from the Shopify Plus App Directory — helping teams diagnose blind spots in their conversion funnel, drive more sales with optimization programs, and embrace a culture of experimentation. So, we’re humbled to announce HiConversion is now…

eCommerce Through the Social Impact Lens

eCommerce Through the Social Impact Lens eCommerce is dominating contemporary business activities. The concept is ubiquitously expanding and does not promise to stop anytime soon–if ever. From the most influential global eCommerce companies to new startups found in developing countries, every company’s goal is to avoid death by constantly innovating.  The process of innovating does not only keep…