HYPER-PERSONALIZATION BLOG.

Challenging your expectations of personalization and optimization for eCommerce.

Photo of turkey birds, symbolizing Black Friday, Cyber Monday and Holidays

Get Ready for the Weirdest Holiday Shopping Season Ever

Get Ready for the Weirdest Holiday Shopping Season Ever eCommerce has been a whirlwind in 2020 but a major test for merchants will be how they maximize conversions during the Black Friday/Cyber Monday (BFCM) period – arguably the most important one ever for online shopping. …