Obviyo Blog.

Challenging your expectations of personalization and optimization for ecommerce.

eCommerce cart abandonment myths

Top Cart Abandonment Myths Debunked

Top Cart Abandonment Myths Debunked Cart abandonment is a big deal in eCommerce. Some merchants invest considerable resources into reducing cart abandonment, while others simply accept it as a part of the game. Let’s take a look at some top cart abandonment myths and separate…