SHOPIFY CONVERSION DETOX
Low Conversion Rate?
You’re growing qualified traffic – but your Shopify conversion rates stay low.
Conventional wisdom: conversion rate optimization (CRO)
- Apply UX ‘best practices’.
- Mimic your competitors, assuming they’ve figured it out.
- Commit expensive redesigns.
- Play the price-discount-promo game.
- A/B test or personalize.
- Try the latest, shiny Shopify app.
- The list goes on.
The rise of mobile buyers, short attention spans, and endless choice is not helping either.
We believed increasing conversion rates was the secret to Shopify growth.
Until we discovered a big untapped revenue opportunity on every Shopify store.
Truth is conversion rate optimization works with high ROI. Still, it’s only helping returning customers and visitors who are similar – up to 10% of your traffic.
What about 90% of your visitors who come from qualified sources but never connect with a product of interest?
That requires Customer Bond Building – adding layers of hyper-personalized content to create bonds (real-time connections) with wide varieties of shoppers having different product needs and preferences
For winning eCommerce teams.
Executives: Transform Shopify operations into a profitable growth flywheel.
Marketing: Blend editorial and product content to create hyper-personalized shopping.
Ecommerce: Effortlessly merchandise, manage lifecycles, or business goals.
Customer Bond Building works.
Powered by Amazon’s hyper-personalization engine.
Integrating ‘Amazon Personalize’ – Amazon’s own hyper-personalization algorithms – means Obviyo can deliver Customer Bond Building capabilities to any Shopify site the same way it is done on Amazon.com.
The hyper-personalized customer bond wasn’t just better; it took on a completely different quality — to continuously adapt to visitors in real time.
THE AMAZON EFFECT*
Amazon is actually the biggest practitioner of Customer Bond Building – we just coined the term.
You will recognize it each time you visit Amazon.com.
net sales growth
*Based on estimates of Amazon.com by McKinsey and Forrester Research
Start your conversion detox today.
REQUIRED: Conversion detox participants must be selling 50+ products and do $1M+ in annual Shopify sales.
This is a free, ‘concierge style’, 7-day use of Obviyo’s Shopify app:
1. You install Shopify app
Start on Shopify app store and then activate with only few clicks in your Shopify admin panel.
2. We initiate your Customer Bond Building routine
Our services team will select and provision 4-6 bond building HyperBlocks™, hyper-personalized content blocks, on your site. Before going live, you’ll review and approve the setup. Once live your 7-day clock starts ticking.
3. Review Results
We’ll meet after at least 7 days of live Customer Bond Building. By then you’ll have enough results and experience to decide if bond building is valuable for your brand.
Frequently asked questions.
Is it easy to add Obviyo to my Shopify store?
It takes a few clicks to install the Shopify app. The app installation will automatically connect to your Shopify store data, place Obviyo tag in your theme, map and shape data, train algorithms, and many other things.
Is my Shopify data safe and secure?
Obviyo is a Shopify Plus certified app. Which means we comply with Shopify’s own high data privacy and security requirements.
Your store data is treated as your private data and never shared with Amazon or any other 3rd party.
Will you slow our page load time?
Relative to your existing page load time, the impact is minimal.
During the Shopify Plus certification process we had to run page load time stress tests to demonstrate tag loading speed complies with Shopify’s ultra-high standards.
Note: When evaluating our tag load times Merchants should have in mind that our tag is an asynchronous tag. Our tag loads in parallel with other page content. So, if our tag loads in 200ms that does not mean the net impact on the page load time is 200ms. Instead, it is a fraction of that – since during the 200ms time interval a browser also loaded 4-5 other content items in parallel.
Will you style HyperBlocks to match our theme?
Yes. Our team will follow your directions to customize the HyperBlocks to fit your brand style guidelines.
How do you know where to put HyperBlocks on my site?
We can identify unique ‘markers’ in your store’s web pages then inject HyperBlocks on demand before or after those markers. No coding required.
What happens if we decide not to use your app after 7-day trial?
No obligations at all.
We will pause your live HyperBlocks, allowing you to change your mind and restart our app again in the future.
There is no need to uninstall the app. Since you are not using, you will not be charged.
The science of Customer Bond Building.
Understand root causes of low conversion rates and other poor metrics.
Can Customer Bond Building fix Shopify’s product discovery problem? (Spoiler: Yes)
“If you are looking to replicate the Amazon product discovery experience on your own site to influence more conversions and sales, this is the app for you. We went live quickly, and continue to add automated recommendations across our whole site, including the cart. The support team have been very helpful during our initial rollout, and the Amazon Personalize machine learning is a seriously powerful stuff!”
– Ecommerce Director, DTC Fitness Brand