Puma

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Case Study – Puma

PUMA is a true powerhouse in the world of sporting apparel, footwear and accessories. They were a natural fit to partner with HiConversion. The goal of PUMA’s optimization program was simple enough: produce a sustainable lift in RPV (revenue per visitor) in the company’s US site, via checkout funnel. The scope of the optimization campaign included the multivariate optimization of this checkout funnel.