“Obviyo has been a game-changer for our innovation startup ecosystem, and the proven value is demonstrated by our enterprise DTC teams leveraging their platform.”
RORY FOSTER Director of DTC Innovation
Procter & Gamble
Learn how leading Shopify brands are effortlessly unlocking their sites’ full revenue potential by leveraging customer data and personalization algorithms.
Dress The Population breaks the personalization speed record – going live in just one day and reaching significant results in 72 hours
INSIGHT: Thinking that recommendation algorithms need months of learning before being effective, merchants are slow to ramp up the number of recommendations on their sites. By starting with 13 different recommendations all at once, Dress The Population has unleashed the power of personalized recommendation technology and achieved a significant new revenue growth within just a few days.
How City Grounds transformed its Shopify collection pages to get +34% lift in RPV by blending lifestyle images and personalized recommendations
INSIGHT: Mobile shoppers are highly unlikely to engage with navigation, search, or filtering features on Collection pages. Combining lifestyle images and personalized recommendations delivers 404% lift in mobile paid traffic revenue per visit.
Tula Skincare increased mobile product listing page RPV by 26.84%
INSIGHT:Visiting the product listing page is one of the most critical steps in the buying journey. Running multiple A/B experiments in parallel enables agile innovations while producing winning ensembles of A/B treatments. Incremental lifts in individual A/B treatments compound to produce an ensemble lift that is much higher than the sum of individual treatment lifts.
‘Nordic Wholefoods’ Ruohonjuuri reduced first-time visitors cart abandonment rate by 17.31% with real-time product discovery experiences
INSIGHT: A large product catalog makes product discovery experience very challenging, especially for new visitors. A higher average order value and/or decrease in cart abandonment rate are leading indicators of a personalization app’s success.
Timex attributes +20.4% revenue lift during peak holiday season to ongoing experience optimization
INSIGHT: What works well before the holidays, may in fact, not perform well during the holiday season or vice-versa. In today’s experience economy, the only sustainable solution is to continually optimize by leveraging adaptive optimization technology.
Latico Leathers boosts new visitors click rate by 609% with intent-based personalization
INSIGHT: New visitors are engaging with the site much less than returning visitors. Increase the average number of clicks and overall revenue with product recommendations driven by live visitor actions.
Puma increases checkout revenue by +21.66% with real-time customer experience optimization
INSIGHT: Most of merchants are afraid to experiment with their checkout funnel because of fear of losing money if the optimization hypothesis were wrong. By using Obviyo’s adaptive optimization algorithms Puma was able to experiment in agile way with a wide range of optimization variables at the same time while getting results quickly and without risk.
How Supplement Warehouse increased average order value by 29.5% with session-based product recommendations
INSIGHT: Number of page views per session is a leading indicator of product discovery experience. More page views leads to increases in average order value or revenue per visit.
Kiehl’s saw +11.59% lift in revenue per visit by personalizing online buying journey
INSIGHT: Different types of visitors pursue different product consideration paths. By segmenting their audience into smaller groups then targeting each group with offers based on personal interests and online behavior, Kiehl’s provided their visitors with choices that improved experiences along the consideration path and ultimately produced more revenue for the brand.
How Synergee Fitness increased mobile time on site by 236% with use of Amazon’s own personalization algorithms
INSIGHT: Visitor time on site is directly proportional to revenue per visit, which explains why mobile shoppers who spend much less time on site are trailing desktop revenue metrics. Personalized recommendations are increasing time on site and thus revenue from each visit.
Oral-B increases conversion rate of product detail pages by +20.85% in less than 30 days
INSIGHT: In eCommerce, it is very hard to come up with completely new page designs that outperform existing pages. Experimentation with multiple page elements – all in parallel – enables agile innovation driven by insights into which changes are working.
How National Roper’s Supply is increasing average order value for new visitors by 28.08% with personalized upsell and cross-sell
INSIGHT: Complexity of upsell and cross-sell grows exponentially with a sizeable product catalog. To be effective, personalized upsell and cross-sell recommendations must be extremely relevant to visitor behavior during the buying session.
Crest increases mobile shopping conversion rate by +11.69% in 28 days
INSIGHT: To close the mobile revenue gap, merchant teams must go beyond responsive site design. They must optimize for mobile specific buying experiences.
How Genius Books beats Amazon at their own game to influence 21.9% of all sales with personalized recommendations … on Shopify!
INSIGHT: Product discovery is like book publishing – it is about connecting the right audience with the right content. More pages viewed leads to higher revenue per visitor (RPV) while influencing larger and larger percentage of overall sales.
How Lilly Lashes solved the personalization problem of having products that are visually very similar and increased revenue per visit by 644%
INSIGHT: Selling products that are visually almost identical is a complex product merchandizing challenge. AI algorithms that use product meta data and visitor actions are able to recommend the right product to the right audience and to drive significant increase in visitor engagement and revenue per visit.
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