Why Customer Bonds?
You’re growing traffic from qualified sources – but your Shopify conversion rates stay low.
To beat low conversions, you probably…
- Rely heavily on UX ‘best practices’.
- Mimic your competitors, assuming they’ve figured it out.
- Commit expensive redesigns.
- Play the price-discount-promo game.
- A/B test or personalize.
- Try the latest, shiny Shopify app.
- The list goes on.
The rise of mobile traffic, short attention spans, and endless choice is not helping either.
We believed increasing conversion rates was the secret to Shopify growth.
Until we discovered a big untapped revenue opportunity on every Shopify store.
Truth is conversion rate optimization works with high ROI. Still, it’s only helping returning customers and visitors who are similar – up to 10% of your traffic.
What about 90% of your visitors who come from qualified sources but never connect with a product of interest?
That requires Customer Bond Building – adding layers of hyper-personalized content to create bonds (real-time connections) with wide varieties of shoppers having different product needs and preferences
Customer Bond Building empowers every team.
Conversion rate alternative for accelerating revenue growth.
Transform Shopify into a revenue and data flywheel.
Blend editorial and product content to create hyper-personalized shopping.
Effortlessly merchandise, manage lifecycles, and hit business goals.
Customer Bond Building works.
See how brands are growing revenue faster with Shopify x Obviyo.
Powered by Amazon’s hyper-personalization engine.
Integrating ‘Amazon Personalize’ – Amazon’s own product recommendation algorithms – means Obviyo can reach new heights of Customer Bond Building.
The hyper-personalized customer bond wasn’t just better; it took on a completely different quality — to continuously adapt to visitors in real time.
THE AMAZON EFFECT*
Amazon is actually the biggest practitioner of Customer Bond Building – we just coined the term.
You will recognize it each time you visit Amazon.com.
net sales growth
*Based on estimates of Amazon.com by McKinsey and Forrester Research